Collaborating with the creative team, I reviewed the existing platform and mapped out key user journeys to pinpoint critical moments that needed visual representation. The animation aimed to simplify the complex features of the platform, making them easy to understand and appealing to potential users.
The design approach focused on maintaining clarity, visual appeal, and effective storytelling. I ensured that each scene flowed smoothly, providing context and reinforcing the SMC platform’s value. The storyboarding process included decisions around scene transitions, text, and graphics to visually support the key messages and ensure a cohesive narrative.
Throughout the project, I worked with animators and other stakeholders to align the storyboard with the technical and creative vision. Feedback loops helped refine the visuals, ensuring that the animation was both informative and engaging.
This project provided an exciting opportunity to contribute to the creation of a key marketing asset helping showcase the Stagwell Marketing Cloud platform in a way that was both visually captivating and easy to understand for its target audience.
